Thanks to new technologies that enhance digital interconnectedness, it's easier than ever to run your business from your mobile devices. You don't need to have a full computer workstation to have a productive workday. Instead, you use your smartphone to stay on top of your work while in a home office, an airport lounge or a hotel. If the time comes to increase your call-processing capability (like adding features designed for business use), you may find it difficult to do if you're using your personal phone for work. It may also be too late to switch to a professional solution—if your business is on the rise, the worst thing you can do is change your contact info.
They're in all of our pockets now, aren't they?
I'm talking, of course, about mobile devices. And the core functionality of those devices (other than making phone calls, I've been told) is to run a whole host of applications that serve nearly every imaginable purpose.
Businesses from all corners of the world, offering a ridiculous range of products, have begun migrating from the physical world of handing out leaflets, printing advertisements, and hanging billboards, to the mobile realm. And you should too.
Now, I know what you might be thinking:
Our business doesn't need a mobile app to sell products to our loyal customers!
And maybe that's been the case in the past. But if you want to prepare for the future and start seeing the massive benefits right out the gate, you'll need a mobile app.
Not so easily convinced? Then here are 4 ways (and then some) that your business will reap the benefits of creating a mobile app for your customers.
T-Mobile for Business fleet management solutions offer a richer set of options through our partnership with Geotab. These expanded options are designed to help businesses better manage and track their fleet in the areas of expandability, productivity, fleet optimization, and compliance.
1. Provide More Value to Your Customers
Business is all about reciprocation. You offer a product, the market opens their wallets with their demand, right?
Maybe you've sat down with your employees and tried to nail down the best way to encourage more of this wallet-opening engagement from your customers. You want to increase their interaction with your business to promote sales, of course, but you also want to provide a level of value for your customers that they can't get anywhere else.
One way to do this is create a loyalty program within your app. It would work like this:
The more customers interact with your business and product, the more points they collect, which can in turn be used for great deals on the products they already know they want.
Conduct Real Business From Your Mobile Devices
Starbucks uses their mobile app to their advantage by offering rewards exclusively Apple m b backlight ic smd. to app subscribers, which then motivates customers to buy coffee (And other delicious snacks) from them. They're even more ahead of the curve by allowing their users to pay directly from the app, speeding up the whole transaction process.
If you already have a program like this in place – great. You can incorporate it into your mobile app, digitizing the entire process, making data on their purchases available to you instantly. If you don't have one, get on it, fast.
And when your customers see their points adding up in real time (rather than having to send in points in the mail or wait until they can access your website to enter them manually), they'll be impressed and more enticed to follow up on their purchases in the future.
Build a profitable mobile app in less time and at a lower cost than traditional solutions with BuildFire
GET STARTED WITH BUILDFIRE
2. Build a Stronger Brand
One of the most important things a mobile app offers to consumers is awareness of and communication with your brand. And through that regular interaction with your target market, you're fostering trust.
Conduct Real Business From Your Mobile Device Using
The more your audience trusts you, the more likely they'll be to listen to later sales pitches and even commit to your brand. With an app, you'll demonstrate to your users why they should trust you by showing (rather than telling) what your brand stands for.
In the same way as distributing fridge magnets, calendars, and other random memorabilia with your company logo on it has served in the past both as advertisement and assistance, mobile apps strengthen your brand and educate your customers.
That's why so many businesses across all the major sectors are developing strategies for mobile apps. Check out this data from the Red Hat Mobile Maturity Survey 2015:
This is more than you can shake a stick at. Everyone is getting on board.
3. Connect Better with Customers
Customer service isn't just about face to face communication between smiling sales associates and customers anymore.
Since 2.6 billion people now have high-powered mobile devices within arm's reach at all times, the true game-changer in customer service is now mobile apps.
Why?
Firstly, your app won't be merely a human being, subject to mood swings and poor performance.
And, through a solid mobile presence, you'll always know you're presenting to the customer the same face – an interface geared specifically to provide them with the best experience of studying and deciding whether they want to buy your product.
In fact, the vast majority of marketers see their apps as a means to primarily improve customer service.
Conduct Real Business From Your Mobile Device Working
Without sounding creepy, your business is always with your customer. (Okay, maybe there's no way around that one.)
But think about it. If a person hears about your app in the middle of the night and wants to get information ASAP, all they have to do is turn on their device and download your app. Later, when a thought pops into their head that they should buy your product, they can do it immediately, without having to wait for regular business hours when normal human beings are awake.
So, if customer service is one of your top priorities (like it should be), mobile apps are the answer to raising customer satisfaction across the board.
4. Boost Profits
When customer satisfaction increases, sales typically do too. In fact, according to SalesForce, 70 percent of buying experiences are influenced by how customers feel they're being treated.
The more interested and pleased people become with your product and your business, the greater consumer demand will grow. And let me assure you, if you have a product your customers can't wait to get their hands on, that demand is going to provide you with some serious returns.
That's where the mobile app comes in like none other. But it's important to keep costs low while you're developing it.
Sure, you should have a website with a responsible design that can adapt to any of the various mobile devices there are now. This eliminates the necessity of having a frustrating, secondary 'mobile' site to manage. But if you launch a mobile app in addition to your responsive website, you'll boost sales while enhancing the customer experience.
According to Techcrunch.com, 35.4 percent of Black Friday sales last year were completed on mobile devices. That's up from the 16 percent they were just a few years ago, according to 2012 IBM Holiday Benchmark Reports.
When Domino's Pizza created a mobile app for ordering delivery or in-store pickup of their food, they saw an ecommerce rise of 28 percent in half-year pre-tax profits in the UK alone. And I know I'd rather use their app than actually call the store.
In fact, mobile devices now account for 52 percent of their online orders.
Are you seeing a trend here? If you aren't using a mobile app that encourages more purchases while making it easier and more exciting for your customers to press the 'buy' button, you're missing out on a huge chunk of change from an ever-growing market.
Build a profitable mobile app in less time and at a lower cost than traditional solutions with BuildFire
GET STARTED WITH BUILDFIRE
Other Benefits of a Mobile App
If these points haven't solidified in your brain the necessity of a mobile app, there are still more reasons to consider adopting a mobile app strategy to encourage more customer engagement and satisfaction.
- Inform users of new products and offers
- Stand out from the competition
- Reach out to younger demographics
- Sync users' email and social media accounts
And if you structure it correctly, you can receive a ton of analytics on exactly how people interact with your app. These range from the average time a user spends looking at your app, to the amount of money you make from every purchase.
Another point to think about is location data. Apps are now, more than ever, providing their creators with location data on their users. If you were to apply this to your business, you could learn when and where people were purchasing your products most often, or which parts of the world are most interested in your business.
Once you finally decide to develop your app, it may simply start out as a portal to the same options you've made available on your company website. But it has room to evolve into so much more. Eventually, you might even rely on your app to inform you as to the new directions you can take your business to continue confidently into the future.
If your business were to continue operating without this functionality, you might be left in the dark on these data while your competition takes advantage of it to skyrocket their sales and expand their businesses.
The Bottom Line
90 percent of companies plan to increase investment in mobile apps in 2016. If you don't, there's a good chance you'll be left behind your competitors.
And no, a mobile app may not save your business, but it is a sure way of securing a strong presence in your industry. Instead of being some abstract concept of a brand your customers appreciate, that they imagine has a headquarters in some faraway city – you'll be right in their pockets. Your logo will be placed on their mobile phone screens by default.
Just make sure you promote your app after it launches.
The convenience factor coupled with the undeniably cool element of new, rapidly evolving technology will place your business on the forefront of your industry. And hey, don't you want to pull your device out of your pocket and play around on something you helped create?
Does your business have a mobile app? Why or why not? Share your thoughts below in the comments section!
With the increasing power of mobile devices and the number of employees working remotely on the rise, your company must also recognize the importance of protecting sensitive company information on these devices. Your small business wants to enjoy the benefits of remote working, including happier and more efficient workers and lower infrastructure costs, but you also need to take the necessary actions to avoid the potential security hazards of using mobile devices.
In this blog post, we will summarize how your company can continue to enjoy the benefits of remote work while effectively protecting your sensitive information on mobile devices.
Physically Secure Your Mobile Devices
A recent study by the Ponemon Institute reported the sobering statistic that 46% of organizations experienced a data breach because of a lost or stolen mobile device. With the increased usage of mobile devices for work, there must also be a stronger emphasis of the importance of physically securing each device. This means that employees must maintain their devices on their person and always store them in physically secure locations safe from both criminals as well as curious children.
Each mobile device should be locked with a password or a secure PIN that is time sensitive. This feature should automatically protect a device after a short period of inactivity. Most cell phone providers also offer a feature to remotely lock down or even erase information on a device if it is lost or stolen. Many also offer a feature that orders a phone to erase any stored data after a certain number of failed login attempts.
In addition, all employees should note each device's identifying information such as serial numbers and the date and place of purchase. This information will be useful for tracking down or identifying any device that has been lost or stolen.
Ensure Adequate Protection Against Cyberattack
Although mobile devices are just as vulnerable to cyberattack as traditional networked computers, far too many of them do not have adequate antivirus protection. One recent study found that less than 20% of mobile devices have adequate antivirus software installed, which makes them an inviting target for skilled hackers. Your company should make certain that all devices are properly protected with the most updated antivirus programs.
It is also recommended that users not install third-party applications on their mobile devices, as this can allow malware to be introduced to the device and the company's network. Only authorized apps should ever be downloaded onto mobile devices.
In addition, most experts recommend that users carefully control their devices' abilities to accept open Wi-Fi and Bluetooth signals. Cybercriminals in public places often take advantage of these features to eavesdrop on mobile devices and access sensitive data. Some experts recommend completely disabling these features as well as GPS capability to prevent hackers from obtaining useful information for a potential cyberattack.
Conduct Real Business From Your Mobile Device Without
Prepare and Implement a Strong Mobile Device Use Policy
A mobile device use policy is a set of guidelines that explain how employees are allowed to use mobile devices concerning company data. Within these guidelines, the company should describe the type of mobile devices that are permitted, the required security protocols to use to prevent data breaches and the loss of the devices, necessary password policies and encryption methods, and any additional information specific to the company's type of business or clients.
Every employee should be trained and tested in the use of this policy before being authorized to conduct company business on mobile devices.
Prepare and Implement a Comprehensive BYOD Policy
An option contained within a company's mobile device use policy is the possibility of employees using their own personal mobile devices for company business; this arrangement is known as 'Bring Your Own Device' or BYOD. Some companies and organizations have determined that their data is too sensitive or complex to allow an employee to use their own devices to perform company work, so they do not permit BYOD.
If your company does decide to allow BYOD, we recommend you take the time, in cooperation with your trusted IT Support partner like Network Depot, to prepare a reasonable BYOD policy that allows your business to take advantage of remote work but also ensures the proper level of protection. All employees should be well trained on how to properly and safely use their own devices for company work and should know the proper procedures to follow if their device is breached, lost, or stolen.
One important aspect of the BYOD policy is to have steps in place to ensure that all company data is wiped or returned to the business when the employee no longer works for the company. The company should also retain the ability to remotely wipe or lock sensitive data on an employee's mobile device in order to protect against any malicious actions as a result of termination or other events.
Take Advantage of Security Features and Data Encryption
And maybe that's been the case in the past. But if you want to prepare for the future and start seeing the massive benefits right out the gate, you'll need a mobile app.
Not so easily convinced? Then here are 4 ways (and then some) that your business will reap the benefits of creating a mobile app for your customers.
T-Mobile for Business fleet management solutions offer a richer set of options through our partnership with Geotab. These expanded options are designed to help businesses better manage and track their fleet in the areas of expandability, productivity, fleet optimization, and compliance.
1. Provide More Value to Your Customers
Business is all about reciprocation. You offer a product, the market opens their wallets with their demand, right?
Maybe you've sat down with your employees and tried to nail down the best way to encourage more of this wallet-opening engagement from your customers. You want to increase their interaction with your business to promote sales, of course, but you also want to provide a level of value for your customers that they can't get anywhere else.
One way to do this is create a loyalty program within your app. It would work like this:
The more customers interact with your business and product, the more points they collect, which can in turn be used for great deals on the products they already know they want.
Conduct Real Business From Your Mobile Devices
Starbucks uses their mobile app to their advantage by offering rewards exclusively Apple m b backlight ic smd. to app subscribers, which then motivates customers to buy coffee (And other delicious snacks) from them. They're even more ahead of the curve by allowing their users to pay directly from the app, speeding up the whole transaction process.
If you already have a program like this in place – great. You can incorporate it into your mobile app, digitizing the entire process, making data on their purchases available to you instantly. If you don't have one, get on it, fast.
And when your customers see their points adding up in real time (rather than having to send in points in the mail or wait until they can access your website to enter them manually), they'll be impressed and more enticed to follow up on their purchases in the future.
Build a profitable mobile app in less time and at a lower cost than traditional solutions with BuildFire
GET STARTED WITH BUILDFIRE
2. Build a Stronger Brand
One of the most important things a mobile app offers to consumers is awareness of and communication with your brand. And through that regular interaction with your target market, you're fostering trust.
Conduct Real Business From Your Mobile Device Using
The more your audience trusts you, the more likely they'll be to listen to later sales pitches and even commit to your brand. With an app, you'll demonstrate to your users why they should trust you by showing (rather than telling) what your brand stands for.
In the same way as distributing fridge magnets, calendars, and other random memorabilia with your company logo on it has served in the past both as advertisement and assistance, mobile apps strengthen your brand and educate your customers.
That's why so many businesses across all the major sectors are developing strategies for mobile apps. Check out this data from the Red Hat Mobile Maturity Survey 2015:
This is more than you can shake a stick at. Everyone is getting on board.
3. Connect Better with Customers
Customer service isn't just about face to face communication between smiling sales associates and customers anymore.
Since 2.6 billion people now have high-powered mobile devices within arm's reach at all times, the true game-changer in customer service is now mobile apps.
Why?
Firstly, your app won't be merely a human being, subject to mood swings and poor performance.
And, through a solid mobile presence, you'll always know you're presenting to the customer the same face – an interface geared specifically to provide them with the best experience of studying and deciding whether they want to buy your product.
In fact, the vast majority of marketers see their apps as a means to primarily improve customer service.
Conduct Real Business From Your Mobile Device Working
Without sounding creepy, your business is always with your customer. (Okay, maybe there's no way around that one.)
But think about it. If a person hears about your app in the middle of the night and wants to get information ASAP, all they have to do is turn on their device and download your app. Later, when a thought pops into their head that they should buy your product, they can do it immediately, without having to wait for regular business hours when normal human beings are awake.
So, if customer service is one of your top priorities (like it should be), mobile apps are the answer to raising customer satisfaction across the board.
4. Boost Profits
When customer satisfaction increases, sales typically do too. In fact, according to SalesForce, 70 percent of buying experiences are influenced by how customers feel they're being treated.
The more interested and pleased people become with your product and your business, the greater consumer demand will grow. And let me assure you, if you have a product your customers can't wait to get their hands on, that demand is going to provide you with some serious returns.
That's where the mobile app comes in like none other. But it's important to keep costs low while you're developing it.
Sure, you should have a website with a responsible design that can adapt to any of the various mobile devices there are now. This eliminates the necessity of having a frustrating, secondary 'mobile' site to manage. But if you launch a mobile app in addition to your responsive website, you'll boost sales while enhancing the customer experience.
According to Techcrunch.com, 35.4 percent of Black Friday sales last year were completed on mobile devices. That's up from the 16 percent they were just a few years ago, according to 2012 IBM Holiday Benchmark Reports.
When Domino's Pizza created a mobile app for ordering delivery or in-store pickup of their food, they saw an ecommerce rise of 28 percent in half-year pre-tax profits in the UK alone. And I know I'd rather use their app than actually call the store.
In fact, mobile devices now account for 52 percent of their online orders.
Are you seeing a trend here? If you aren't using a mobile app that encourages more purchases while making it easier and more exciting for your customers to press the 'buy' button, you're missing out on a huge chunk of change from an ever-growing market.
Build a profitable mobile app in less time and at a lower cost than traditional solutions with BuildFire
GET STARTED WITH BUILDFIRE
Other Benefits of a Mobile App
If these points haven't solidified in your brain the necessity of a mobile app, there are still more reasons to consider adopting a mobile app strategy to encourage more customer engagement and satisfaction.
- Inform users of new products and offers
- Stand out from the competition
- Reach out to younger demographics
- Sync users' email and social media accounts
And if you structure it correctly, you can receive a ton of analytics on exactly how people interact with your app. These range from the average time a user spends looking at your app, to the amount of money you make from every purchase.
Another point to think about is location data. Apps are now, more than ever, providing their creators with location data on their users. If you were to apply this to your business, you could learn when and where people were purchasing your products most often, or which parts of the world are most interested in your business.
Once you finally decide to develop your app, it may simply start out as a portal to the same options you've made available on your company website. But it has room to evolve into so much more. Eventually, you might even rely on your app to inform you as to the new directions you can take your business to continue confidently into the future.
If your business were to continue operating without this functionality, you might be left in the dark on these data while your competition takes advantage of it to skyrocket their sales and expand their businesses.
The Bottom Line
90 percent of companies plan to increase investment in mobile apps in 2016. If you don't, there's a good chance you'll be left behind your competitors.
And no, a mobile app may not save your business, but it is a sure way of securing a strong presence in your industry. Instead of being some abstract concept of a brand your customers appreciate, that they imagine has a headquarters in some faraway city – you'll be right in their pockets. Your logo will be placed on their mobile phone screens by default.
Just make sure you promote your app after it launches.
The convenience factor coupled with the undeniably cool element of new, rapidly evolving technology will place your business on the forefront of your industry. And hey, don't you want to pull your device out of your pocket and play around on something you helped create?
Does your business have a mobile app? Why or why not? Share your thoughts below in the comments section!
With the increasing power of mobile devices and the number of employees working remotely on the rise, your company must also recognize the importance of protecting sensitive company information on these devices. Your small business wants to enjoy the benefits of remote working, including happier and more efficient workers and lower infrastructure costs, but you also need to take the necessary actions to avoid the potential security hazards of using mobile devices.
In this blog post, we will summarize how your company can continue to enjoy the benefits of remote work while effectively protecting your sensitive information on mobile devices.
Physically Secure Your Mobile Devices
A recent study by the Ponemon Institute reported the sobering statistic that 46% of organizations experienced a data breach because of a lost or stolen mobile device. With the increased usage of mobile devices for work, there must also be a stronger emphasis of the importance of physically securing each device. This means that employees must maintain their devices on their person and always store them in physically secure locations safe from both criminals as well as curious children.
Each mobile device should be locked with a password or a secure PIN that is time sensitive. This feature should automatically protect a device after a short period of inactivity. Most cell phone providers also offer a feature to remotely lock down or even erase information on a device if it is lost or stolen. Many also offer a feature that orders a phone to erase any stored data after a certain number of failed login attempts.
In addition, all employees should note each device's identifying information such as serial numbers and the date and place of purchase. This information will be useful for tracking down or identifying any device that has been lost or stolen.
Ensure Adequate Protection Against Cyberattack
Although mobile devices are just as vulnerable to cyberattack as traditional networked computers, far too many of them do not have adequate antivirus protection. One recent study found that less than 20% of mobile devices have adequate antivirus software installed, which makes them an inviting target for skilled hackers. Your company should make certain that all devices are properly protected with the most updated antivirus programs.
It is also recommended that users not install third-party applications on their mobile devices, as this can allow malware to be introduced to the device and the company's network. Only authorized apps should ever be downloaded onto mobile devices.
In addition, most experts recommend that users carefully control their devices' abilities to accept open Wi-Fi and Bluetooth signals. Cybercriminals in public places often take advantage of these features to eavesdrop on mobile devices and access sensitive data. Some experts recommend completely disabling these features as well as GPS capability to prevent hackers from obtaining useful information for a potential cyberattack.
Conduct Real Business From Your Mobile Device Without
Prepare and Implement a Strong Mobile Device Use Policy
A mobile device use policy is a set of guidelines that explain how employees are allowed to use mobile devices concerning company data. Within these guidelines, the company should describe the type of mobile devices that are permitted, the required security protocols to use to prevent data breaches and the loss of the devices, necessary password policies and encryption methods, and any additional information specific to the company's type of business or clients.
Every employee should be trained and tested in the use of this policy before being authorized to conduct company business on mobile devices.
Prepare and Implement a Comprehensive BYOD Policy
An option contained within a company's mobile device use policy is the possibility of employees using their own personal mobile devices for company business; this arrangement is known as 'Bring Your Own Device' or BYOD. Some companies and organizations have determined that their data is too sensitive or complex to allow an employee to use their own devices to perform company work, so they do not permit BYOD.
If your company does decide to allow BYOD, we recommend you take the time, in cooperation with your trusted IT Support partner like Network Depot, to prepare a reasonable BYOD policy that allows your business to take advantage of remote work but also ensures the proper level of protection. All employees should be well trained on how to properly and safely use their own devices for company work and should know the proper procedures to follow if their device is breached, lost, or stolen.
One important aspect of the BYOD policy is to have steps in place to ensure that all company data is wiped or returned to the business when the employee no longer works for the company. The company should also retain the ability to remotely wipe or lock sensitive data on an employee's mobile device in order to protect against any malicious actions as a result of termination or other events.
Take Advantage of Security Features and Data Encryption
Most mobile devices have advanced security features and encryption capabilities in place that should be properly utilized in personal and professional use. Some of these features we have already mentioned such as auto-wipe, device lockout, passwords, and PINs. Experts also recommend the use of unlock patterns with at least five points for additional security. They caution that users should keep their mobile device screens free of smudges in order to prevent criminals from determining passwords, PINs, and unlock patterns.
Have Robust Backups in Place
As discussed in our previous blogs on cybersecurity, the final protective measure for company data is provided by the use of data backups. With an automated program that comprehensively backs up your sensitive data on a regular basis, your company can rest easy whether using traditional workstations or mobile devices. In the event that there is a data breach or the mobile device is lost or stolen, the data contained on it can immediately be recovered and operations can be quickly restored. It is particularly important to have this backup ability when your company employs the auto-wipe option, as sensitive data can be quickly erased or locked out for a variety of reasons.
In summary, we recommend that your small business follow these suggestions and consult with a trusted IT Support partner like Network Depot to prepare a comprehensive mobile use policy, which incorporates all the requirements of your unique business. If you take the time to prepare your company and employees to safely and effectively use mobile devices, your business should be able to reap the many benefits of remote work with the confidence that your sensitive data is secure.
